If you’re interested in seriously cool sustainability then there’s a book you should read. It’s about more than being good – it’s about reinventing the basic mindsets and models behind the systems that deliver our products and services.
“Natural Capitalism” is a big read – and it discusses some exciting strategies for creating the next Industrial Revolution. If you’re still working up to it, here’s a kick-start for you from our article archives:
“This book will challenge you and inspire you. To read it, you’ll need to look beyond the big words it uses. The simple, creative ideas behind the words will be well worth your time and effort. The concepts are simple and elegant once you get them – “business as though the environment matters” is going to be a fundamental profit strategy in this new century.”
Read the full article: “Translating Natural Capitalism”
If you’re reading this post then you can read the book – it’s downloadable in chapters from http://www.natcap.org/
If big books aren’t for you, but you still want to know more, then you could invest in a copy of our 100-page executive summary “The Deep Green Profit Handbook“, available in paper or PDF format from www.deepgreenprofit.com.