Inspirations from Cradle to Cradle…

One of the early books that hooked me into Regenerative Business was “Cradle to Cradle” by Michael Braungart and Bill McDonough.  I loved it – not just for the cool plastic “paper” it was printed on, but for the exciting ideas inside it.

I tried to share it with some of my executive coaching clients, but they handed it back completely uninspired – it was “too detailed” or “too depressing”.  Re-reading it, I had to agree.  The edition in question seemed to start from “your chair is poisonous, your carpet is poisonous and so are your kids’ toys”.

So a little while ago, I went back through it, drawing out the bits that I have found most inspiring.  Here’s a cross-reference to what I have found and loved in it.  It’s a personal perspective, but if you’ve got it on your bookshelf and not got around to it (yet), maybe this will help:

Inspirations from Cradle to Cradle
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About Leigh

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Leigh is the principal of the business innovation practice Balance3 and her clients have included corporations such as Amcor, National Foods, Dair, SPC Ardmona, Kobelco, Corporate Express and New Balance as well as a range of smaller businesses and individual clients.