The Blue Economy – Applying Nature’s MBA

I’ve been catching up with The Blue Economy over the holidays – enjoying Gunter Pauli’s list of 100 practicable, income-generating innovations based on Nature’s design principles (Mastery of Brilliant Adaptation).  If you haven’t heard of The Blue Economy, here’s an introduction by its founder Gunter Pauli.

I find The Blue Economy’s approach to localised development – using local resources to meet local needs –  extremely satisfying.   I like that it uses Systemic Design.  It has a researched list of over 100 leading edge, biomimicry-based solutions that adds an extra depth to what it offers.

The entrepreneurial spirits among you might like to explore some of the 100 innovations given a stamp of approval by leading sustainability think tank The Club of Rome:

Adapted from Regenerative Thinking in Action, February 2014.

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About Leigh


Leigh is the principal of the business innovation practice Balance3 and her clients have included corporations such as Amcor, National Foods, Dair, SPC Ardmona, Kobelco, Corporate Express and New Balance as well as a range of smaller businesses and individual clients.