The continuing evolution of car sharing

Getaround Car ShareA recent start-up in Portland, Oregon is social car sharing. Instead of renting from a carshare company, you rent cars by the hour from people around you. So “waste” unused car hours are reduced and the car owner gets some extra income. (Part of the scheme includes management of risk issues such as insurance.)

It’s a smart combination of the Regenerative Business Principle #2 “There are no wastes” with Principle #7 “Think small, local and smart”. (Not to mention that car sharing is a great example of Principle #1 “Everything is a service”.)

This innovative solution  looks beyond the definition of “waste” as materials to the broader Japanese / Lean manufacturing definition of MUDA:

  1. Transportation
  2. Inventory
  3. Motion
  4. Waiting
  5. Over-processing
  6. Over-production
  7. Defects

Under this definition, a car sitting un-used in a driveway can be seen as either an “inventory” or “waiting” waste.   Which ever you decide, it’s a fascinating development.

The company is called Getaround and their website is:

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About Leigh


Leigh is the principal of the business innovation practice Balance3 and her clients have included corporations such as Amcor, National Foods, Dair, SPC Ardmona, Kobelco, Corporate Express and New Balance as well as a range of smaller businesses and individual clients.