The Deep Green Profit Handbook
The green revolution is full of business opportunity
All you need are the directions…
In 2009, we published The Deep Green Profit Handbook – a short, business-English executive summary of the simple principles behind the amazing successes of the emerging “deep green” entrepreneurs.
We wrote it because there was a gap in the market – we wanted something our executive clients could read in an hour on the plane at the end of a long day. We also wanted something with a minimum of “catastrophe content” and a maximum of positive, profitable strategies and actions.
It’s been a while since 2009 and there still don’t seem to be a lot of strategic introductions around. More exciting new stories abound, but the core principles of Deep Green Profit still apply. While we contemplate the value of a second edition, we’re making the 2009 edition available as a free download.
Where will you find YOUR opportunities?
The handbook outlines the rich opportunities hidden under the surface “sustainability problems” of compliance, efficiency and reporting. It looked beyond carbon trading to the underlying opportunities developing then – and increasing now – to make good money and do better business.
The core principles of “doing well by doing good” are simple and straightforward. And they available to organisations of all sizes – from small service businesses to global manufacturers. This is your chance to learn the secrets of the smart entrepreneurs who have turned these simple principles into real business success.