See a discussion of this key regenerative business principle here
Stories of value through product as a service
We don’t buy CDs and DVDS much any more – we stream music and videos instead. Think about all the CDs and DVDs not being made or scratched.
AirBNB delivers accomodation without owning a single hotel bed.
Office furniture as a service – FaaS from Ahrend.
Sources and design thinking for PaaS
The 1999 best seller Natural Capitalism is free to download by chapter – and Chapter 7 Muda, Service, and Flow is a good introduction.
My manufacturing background is probably showing, but the classic Lean Solutions by Womack and Jones is a detailed handbook on finding and maximising value. In particular read their discussion of mobility as a service in Chapter 10 Solve My Complete Problem Permanently.
Resources for exploring PaaS
The resources now available in the Circular Design Guide – from a collaboration between IDEO and The Ellen Macarthur Foundation include:
Product as a Service resources from the Circular Economy Toolkit.